I have quite a few clients who come to me with old static html websites that want to rank in google. Sometimes the simplest solution is the best. The majority of my small business clients want a solution that is easy to use, looks almost exactly what they use to have with a few new features, allows them to add new content without ftp access, dreamweaver, notepad or any other tools they don’t know how to use. Migrating a client to wordpress solves a lot of problems. We build solutions that clients can actually use, not just a beautiful website.

Taking your website and turning it into a wordpress website does take a little magic. We have been doing this for clients for over 5 years. A few major concerns when migrating a site to wordpress are: existing content, original page language,  and hosting platform.

Existing Content – Migrating to WordPress

Sometimes migrating existing content is as easy as copy and paste. There are times when you need to take out code that was in the old site in order to make it work with wordpress. some features on the previous site don’t work or fit into the wordpress theme. For example some ASP callbacks, Javascript functions, forms that post back to the page, need to be taken out or re-written to make them work with a wordpress website. The great thing about migrating to wordpress is after the initial migration adding new content is easy.

Original Page Language – Redirects and limitations

When a site is written in asp or coldfusion which are server side languages the porting of content can be complicated. This content usually needs to be reprogrammed, removed, or displayed in an iframe on your site. Iframe usually provides no SEO value to your site because the content is typically located outside of your domain name. Sometimes the option of reprogramming a feature on your site can be replaced with a wordpress plugin already designed to accomplish this tasks for you. Such as meta information, facebook connectivity, twitter updates. There are over 11,024 plugins designed to extend the functionality of wordpress.

Hosting Platform – When to switch to Linux

The majority of the sites on the internet, surprisingly enough run on Linux. As wordpress becomes a better platform the majority of small business owners continue to move from a windows hosting environment to a linux one. Linux is usually a cheaper hosting package because it does not require all the Microsoft licensing. Linux is an open source platform.Wordpress is updated frequently by the open source community, and with input from people who use their products everyday. You do not have to wait a few years to get a new update.

WordPress Features – Benefits of WordPress

For almost all of my clients the hard work put into migrating the site to wordpress alone helps them naturally achieve good seo results.The proper site structure, permalinks, plugins and the way wordpress is built allow for proper SEO without to much work. When you publish new content for example you can notify news aggregators about your content and get more traffic to your site.

Contact us at solarblu.net to see how we can help you migrate your static html pages to wordpress. Take advantage of the features wordpress has to offer. Easy to use SEO, easy to update content, and you can have your own theme created or we can create a template out of your existing website. Contact us today.